Face-to-face marketing or smart circle is a kind of approach in which the salesperson interacts personally with the customers to elaborate their brands in view of increasing the sales. Personal interaction promotes eye contact and is being an advantage of this approach and generate emotional bonding which is helping to create a strong impact on their mind about the brands. There are two major ways that the salesperson may utilize the smart circle approach. Those are planned methods and unplanned methods.
Unplanned Methods: This is a method that involves a simple and casual conversation with the customers to explain the brand details. It creates the platform to express the brand or product information in detail and to provide an impression on their mind about the product. The salesperson may take this situation as an advantage to take forward their business and brands they offer.
Planned Methods: This is a method that is different from unplanned methods. This is the method that can execute the promotion as well as sales in the same place. The promotion activities will be carried out as planned and scheduled events. Conventions, Trade shows, and some other events can be utilized in this method to promote the products also the sales.
The salesperson may choose any one of these strategies to serve the purpose. But the dedication is much more important to implement the strategy in an effective manner. How to convert this approach into a valuable one? With the help of the below-mentioned approach, the salesperson may make this smart circle a valuable one in view of product promotion.
- Build relationships and creditability with the customers
- Generate Effective Communication
- Build Emotional and Social Bonding
- Proper Visibility and Accessibility of the company
- Problem-solving and management ability
- Create the brand identity and maintain the brand value
- Increase the media reach
